New Media Productions (NMPro) is a company focused on the synergies between TV and social networks. Our premise is that the shift from access to engagement is the major change ahead in the media landscape. Media will no longer be so much about who sees you, but how you process the talk back from the audience, and most importantly what the audience say about you to each other. The mission of NMPro is to integrate AI analysis and social network big data metrics, from the start, into the script and production of media content; going well beyond interactivity during and data collection after the content is viewed. The shift from access to engagement and its revenue implications for media content will accelerate with the advent of the third generation of SEO which is just around the corner.